Meaningful innovations and functional storages is what homeowners want and this is the convenience that Merillat looks to deliver to its customers. The idea of The Dream Kitchen fo the Real World is now being promoted by the company where they claim to deliver functionality and utility through Merillat kitchens. Why is Merillat doing so? The reason is the results obtained from a recent study conducted to test how important do consumers view kitchen storage to be.

The results showed that around 84% of respondents thought storage to hold the highest priority when they were deciding upon their kitchen designs. About 54% others thought to improve their storage facilities by remodeling their kitchens.

Manager, Brand and Communications, Merillat thinks that homeowners generally know what exactly they want but are unaware of what really is there in offer for their kitchens. To help consumers with this problem, Merillat came up with the idea of redefining the “Dream Kitchen”. Curtis Stone has also been invited to come into a partnership with Merillat because they think that a renowned chef would be more effective in expressing the organizational, functional & innovative features offered by Merillat.

A few initiatives to educate homeowners about Merillat are as below;

1. Fresh Website – New look and better functionality of the website makes it easy for the homeowners to redesign their kitchens more effectively and efficiently.
2. Kitchen Planner Application– A step-by-step guide assists homeowners to be best acquainted with the products features and styles on the offer while customizing their kitchens.
3. Air Interviews – Curtis, along with TV channels air interviews where the products of Merillat are being discussed along with  tips on easy cooking in order to promote the company in an entertaining way.
4. Commercials –TV advertisements aired over channels like HGTV, Food Network, etc. with the idea of how simple a life in kitchen can be when designed properly helps in making the company popular.

The kitchen of the house best expresses the way of life of the house owner and hence it should be designed with care. To know more on the product offerings of Merillat, visit Merillat.com.